In line with the growing technology there are a huge number of people who don’t waste time going from one place to another to buy products or make inquiries, instead they just open their gadgets and use the internet from time to time, and it’s a necessity. That’s why you have to make sure that you have the website that they need for everything. Based on studies, a human being has an attention span of 9-10 seconds, so you have 7 seconds to capture their interest. Do you think you have it?
Here are some of the website mistakes you shouldn’t be making:
- NO CLEAR DEFINITION WHAT THE SITE IS ALL ABOUT AND QUALITY CONTENT.
There are web sites that don’t have any information on what the site is all about, so instead of staying you leave them after opening the page and reading the first paragraph for five seconds which results in less sales, customers and traffic. These are the sites that only show the navigation menu and don’t give people the opportunity to know what they can see in the website. There are people who struggle with very slow internet connection depending on the location or network provider and these kinds of websites don’t really help at all.
Make sure to provide quality content by being clear, concise and transparent especially with the prices and item specifications. Stop hiding the terms and conditions from your website visitors, you need it more than they need it to prevent any problems in the future.
- NOT-SO-INTERESTING HEADINGS, SIDE BARS AND LONG CATCH PHRASE
Headings are one of the best things in websites, usually they are the ones that people see first in everything when opening a web page and something that they usually remember together with the catch phrase. Make sure to choose a heading that’s worth waiting even when the internet is very slow, creating a warm and welcoming header will make them visit the website again. Stop making long catch phrase, remember passing the message can be very difficult when it’s has lots of words in it.
- HARD TO APPRECIATE IMAGES AND LONG VIDEOS
Images are a big thing in websites, especially whenever people choose which item to buy for their families and friends. And it has a huge influence in their decision-making, would you buy something that you can’t even distinguish what color is it or if you’re not sure what it looks like? Of course not, you’d rather visit a different website with quality images than the pixelated ones. There is a lot of software where you can fix these images like Adobe or Phoenix, do the basic fix and make sure it can be appreciated by your website visitors. Also, stop featuring videos that last for more than 5 minutes, make sure to include everything in a very short clip so the visitor will not be bored and make sure to make it interesting with basic animation and explanation.
- CONFUSING LAYOUT AND NAVIGATION
Whenever I open a website I make sure to check the entire page and find the necessary information I need, but I get confused when the layout is not organized and everything I need is scattered. Stop using hard to navigate layout and avoid putting the design elements cover the main content of the page. Choose the best color and easy to see or read that suits the website and that’s pleasing to the eyes. Minimalist layouts are something to be considered since it’s very warm to the eyes and easy to navigate. If you can’t do it yourself there are lots of websites where you can get custom web layout like web.designcrowd and Adobe Portfolio.
- NO CHANCE TO SHARE VIA SOCIAL MEDIA
Since social media has been part of the world’s everyday life, make sure to include them in your website where they can see it right away and share the experience to the World Wide Web to get more visitors. Social media like Facebook, Instagram, Pinterest and Twitter are some of the most important ones you have to have an account with. They can help you big time to increase your sales and traffic to your website.
- OBSERVE AND TRACK WITH GOOGLE ANALYTICS AND DON’T FORGET SEO or SEARCH ENGINE OPTIMIZATION!
For those who think Google Analytics is confusing, as per Wikipedia –“Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization; where visitors came from and how long they stayed and their geographical position. It tracks and reports traffic.”
Make sure that you get this so you can track the improvement, you can visit Google Analytics for more information on how to sign up.
On the other hand, as per Wikipedia – “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine like Google. You can visit SEO Basics to know more get everything you need to know about SEO.
Make sure you implement SEO in your website to get more visitors and get high rankings when people search for things that they need or want, these visitors, maybe not all but some can be potential customers.